How we change what others think, feel, believe and do

| Menu | Quick | New | Books | Share | Search | Settings |

Here's how...


Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Do you have something to say about changing minds? Send in an article and get it published in our guest articles pages.

Recent Changes


Added Dog-Fooding to Marketing Articles. Added The Goldilocks Technique to Closing Techniques. Added Eye Seeks Line to Visual Perception: How We See. Added Disruption to Conditioning and Training Methods and Techniques. Added Why Building Relationships is an Unsuccessful Sales Technique to Guest articles. Added Charging for Parking at the Mall?? to Blog!


Added Optimism Bias to Academic Theories. Added Final Furlong to How to Get a Bigger Tip. Added Light Attracts Eye to Visual Perception: How We See. Added Distraction to Conditioning and Training Methods and Techniques. Added How To Help Buyers Shift Their Status Quo to Guest articles. Added Slipping quality of service at Celebrity cruises to Blog!


Added Kantor's Four Players to Preferences. Added Color Space to Visual Perception: How We See. Added Negative Reinforcement to Conditioning and Training Methods and Techniques. Added Left-side Pricing to Pricing in Marketing. Added The Big Push: why sellers, doctors, coaches, and leaders, don’t affect permanent change to Guest articles. Added Don't don't. The mind doesn't know nothing about notable negatives to Blog!


Added Leave Them Wanting More to Building Rapport. Added Colorfulness, Saturation, Chrominance and Other Ways of Understanding Color to Visual Perception: How We See. Added Punishment to Conditioning and Training Methods and Techniques. Added Separated Price to Pricing in Marketing. Added Some Truths about Systems, and How they Affect Change to Guest articles. Added Tim Ferriss is wrong -- no, maybe he's right! to Blog!

Full update history on the Changes page >>>


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |


You can buy books here

More Kindle books:

And the big
paperback book

Look inside


Please help and share:


Quick links


* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design


* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower


* Principles


* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values


* Alphabetic list
* Theory types


Guest Articles


| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed