How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Opportunity, Temptation and Willpower to Willpower. Added Empowering to Creating Cognitive Load. Added Negative Self-Feeling to Kellerman and Cole's 64 Compliance-gaining Strategies. Added The Brand Effect to Pricing in Marketing. Added The Nobility of Business Owners and Listening Biases: How Influencers Unwittingly Restrict Possibilities to Guest articles. Added Why do I get sad when TV series end? to Blog!


Added Easy Principle to Persuasion principles. Added Complexity to Creating Cognitive Load. Added Promote Task to Kellerman and Cole's 64 Compliance-gaining Strategies. Added The Change Effect to Pricing in Marketing. Added Im Sorry and It Will Happen Again and Aspergers put to work: an essay on coding choice and decision making to Guest articles. Added The polarisation of society and a way back to moderation to Blog!


Added The Keys to Success to Self-Development Methods. Added Choice to Creating Cognitive Load. Added Promise to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Easy-Pay Pricing to Pricing in Marketing. Added Cell Phones Are the New Smoking and Control: What does it give you? What do you lose? Where is the real control? to Guest articles. Added A shoe negotiation, and how to turn happy customers into irritated ones to Blog!


Added How to be Likeable to How to xx. Added Challenging to Creating Cognitive Load. Added Pre-giving to Kellerman and Cole's 64 Compliance-gaining Strategies. Added The Credit Card Effect to Pricing in Marketing. Added What is Buying Facilitation(R)? What sales problem does it solve? and Why You Should Be the Odd One Out to Guest articles. Added Collectible pins and the selling of holidays to Blog!


Added Calculation to Creating Cognitive Load. Added Positive Affect to Kellerman and Cole's 64 Compliance-gaining Strategies. Added The Coinage Effect to Pricing in Marketing. Added Sales, Marketing and Social Can Be More Successful: hint - it's not about your content and Two Reasons People Panic at Work and How to Stop Doing That to Guest articles. Added Hopeless, zoos and the down-and-out to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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