Analysis

In this section, you will find occasional analyses of speeches, adverts and so on.

• Aero slogan: The subtly of a chocolate bar slogan.
• Ann Coulter on religion: Body language of a controversial American commentator.
• Betty Crocker's Egg: Freudian machinations in early TV home programming.
• George Carman, QC: The life of an extraordinary advocate.
• Live 8: I was there, and saw many minds being changed.
• Martin Luther King's 'I have a dream' speech: The power of the famous paragraph.
• Power sales: The battle for selling power is reaching new depths.
• Selling shampoo: The words on the bottle of shampoo are carefully chosen.
• Supernanny: TV show of terrorist children being tamed.
• Susan's Mother: Effective Crunchy Nut advert.
• Terrorist bombs: From New York to Bagdad to London, how a few change the minds of millions.
• The Heist: Programmed criminals: How ordinary people were turned into armed robbers on TV.
• Wooing journalists: PR aimed at getting good press.
• You could save...: An unsubtle ad.