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Use a Contest to Increase Sales and Build Morale
Guest articles > Use a Contest to Increase Sales and Build Morale
by: John Boe
When times are tough and prospects seem to be holding on to every dollar, your job as a sales manager is more important than ever before. Now is the time to roll out a sales contest to generate additional sales and build morale.
Offering a contest to your sales team is a smart business decision on many levels. Contests, by their very nature, infuse a competitive spirit within the sales force and provide an excellent opportunity for management to recognize and reward top achievement. In addition, a contest encourages your sales reps to achieve new levels of personal production, taps into peer pressure and generates a positive synergism within the organization.
The difficulty in designing an effective sales incentive contest is that it must be structured in a way that challenges your top producers, while at the same time, encourages average to below average salespeople to participate. A successful incentive program is a delicate balance of three key motivational factors; reward, recognition and peer pressure.
Here are four key components that must be included in any successful sales incentive program:
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 877 725-3750. Free Newsletter available on website.
Contributor: John Boe
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