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A Noble Purpose Workshop Brings Out the Beast, and the Best in People
Guest articles > A Noble Purpose Workshop Brings Out the Beast, and the Best in People
by: Lisa Earle McLeod
What would happen if your organization didn’t exist? If you closed your doors tomorrow, would the world miss you? That’s the first question we ask when we run a Noble Purpose workshop. The answers are surprising.
We hear everything from, “nothing would change” to “the world would fall apart.”
When employees tell us, “if we closed our doors, the world wouldn’t change at all,” we know the organization has a big problem. When employees don’t believe their organization serves any purpose to the world, other than money, their work becomes transactional.
When employees say, “The world needs us desperately.” We know that they’re more engaged. The 2015 Workforce Purpose Index (from NYU and Imperative) revealed that 28% of the workforce is purpose-oriented, and that workers with a purpose-orientation are the most valuable high potential segment of the workforce.
What’s interesting is the polarization between people and organizations with purpose mindset versus those with a transactional approach. Here are the three scenarios we see in our Noble Purpose workshop:
You can bring out the best in people by tapping into their desire for meaning
and purpose. Or you can make it all about money, but once you unleash the
self-absorbed all about me greed beast, it has an insatiable appetite.
Lisa Earle McLeod is a sales leadership consultant. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales forces. She the author of several books including Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, a Wiley publication, released Nov. 15, 2012. She has appeared on The Today Show, and has been featured in Forbes, Fortune and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches.
More info: www.mcleodandmore.com
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Copyright 2015 Lisa Earle McLeod. All rights
Contributor: Lisa Earle McLeod
Published here on: 03-Jan-16
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