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Left-side Pricing

 

DisciplinesMarketing > Pricing > Left-side Pricing

Description | Example | Discussion | See also

 

Description

Position the price towards the left side of a price label.

You can also stick a price label towards the left of the product or on the left within a display stand.

Example

A grocery store adjusts its price label printing machine to print the price on the left side of the label.

An online seller puts prices on the left side of the web page.

Discussion

When we look at something Western and other linguistic cultures read from left to right. We hence will tend to encounter a price earlier if it is on the left of the display or label. This makes finding the price a little easier and reduces any discomfort of uncertainty. Sometimes, however, we may want the person not to find the price, so we may want to not use this rule. Of course if your language is read in different directions, then this direction can be used to guide where the price is shown.

We also grade things from left to right and generally assume that 'left is smaller', with increasing size as we move to the right. A left-hand price can hence emphasize the unconscious idea that the price is lower.

See also

Hidden Pricing

 

Coulter, K.S. (2002). The influence of print advertisement organization on odd‐ending price image effects. Journal of Product and Brand Management. 11, 5, 319-334.

 

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