Theories about attention

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Here are academic theories about how we pay attention to things.

Attachment Theory: we attach to others in reciprocal and primitive ways.
Confirmation Bias: we seek confirmation that we made a good decision.
Inattentional Blindness: attention to one thing makes us miss another.
Information Processing Theory: persuasion requires attention and comparison with previous views.
Ironic Reversal: we cannot avoid thinking about things we want to avoid thinking about.
Selective Exposure: we avoid what will cause dissonance about a decision.

See also