Theories about decision-making

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Here are academic theories about how we try to make decisions.

Ambiguity Effect: We prefer a known probability to an unknown one.
Bias Blind Spot: We do not compensate enough for our own bias.
Elaboration Likelihood Model: We either think centrally or take unthinking short-cut decisions.
Heuristic-Systematic Persuasion Model: We either use short-cuts or logic to interpret arguments.
Hyperbolic discounting: We prefer short-term benefits.
Information Bias: Seeking facts when making decision, even when they are irrelevant.
Information Processing Theory: Persuasion requires attention and comparison with previous views.
Source Credibility: Who we are likely to believe.

Augmenting Principle: evidence for a decision is accumulative.
Bounded Rationality: we only use limited logic in decisions.
Explanatory Coherence: we like simple, explainable hypotheses.
Filter Theory: we make choices through a series of selection filters.
Involvement: when we are involved we need more information.
Multi-Attribute Choice: we use various strategies for different types of choice.
Mere Exposure Theory: simple exposure makes us like things more.
Perceptual Contrast Effect: we decide by comparing things.
Priming: Setting up memory to be used later.
Self-Determination Theory: External and internal motivation.
The Transtheoretical Model of Change: Stages in changing oneself.

See also