How we change what others think, feel, believe and do
A behavior will increase if it is followed by positive reinforcement. It will decrease if it is followed by punishment.
Operant Conditioning is thus ‘learning by consequences’.
Whereas Classical Conditioning involves automatic, pre-programmed responses, Operant Conditioning involves learned behaviors. Also, whilst Classical Conditioning associates two stimuli, Operant Conditioning associates a stimulus and a response. Classical Conditioning is more about the push of stimulus, while Operant Conditioning is more about the pull of reward or other consequences.
Favorable circumstances are generally known as reinforcing stimuli or reinforcers, whilst unfavorable circumstances are known as punishing stimuli or punishers.
Operant Conditioning is also known as Instrumental Conditioning.
Skinner put rats and pigeons in a box where pressing a lever resulted in food being dispensed. From accidental knocking of the lever, they quickly learned to deliberately press it to get food.
Parents often try to balance praise and punishment. To be effective, they should punish only behaviors they wish to extinguish--they should not punish for not doing what should be done.
If you want someone to work harder, do not punish them when they do not work—reward them when they do. If you want them to stop smoking, make it unpleasant when they do rather than pleasant when they refrain.