How we change what others think, feel, believe and do

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Explanations > Theories

This is the deepest level of information on this site, covering lots of academic theories that are relevant to changing minds.

• Alphabetic list of Theories: All the theories in one big alphabetically-sorted list!

Grouped by type:

• Motivation: Basic systems that get us going (and keep us going).
• Belief: What and how we believe.
• Meaning: How we make sense of the world and infer meaning.
• Emotion: Affect and what we feel as emotion.
• Memory: Memorizing and recall.
• Attention: How we pay attention to things around us.
• Understanding ourselves: How we perceive ourselves.
• Understanding others: How we make sense of other people.
• Discomfort: How we handle discomfort.
• Attribution: How we attribute cause.
• Forecasting: How we forecast what will happen.
• Decision-making: How we make decisions.
• Decision errors: Mistakes when we make decisions.
• Conforming: Conforming with social rules.
• Being contrary: Acting differently or in non-conforming ways.
• Helping others: Sometimes we are just very helpful.
• Persuasion: Changing the minds of others.
• Resistance: Resisting attempts to persuade.
• Trust: Building trust of others.
• Leadership: Leading followers.
• Lies: Telling things that are not true.
• Power: Being able to achieve our goals.
• Friendship: Making friends with others.
• Behavior: General behavioral responses.
• Groups: How groups think and act.

There is also:

• Clusters: All theories in clusters of meaning (similar to above).

See also

Psychoanalysis, Critical Theory

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