How we change what others think, feel, believe and do
Values can be interpreted as just another instance of the broader class of rules. Values can be personal rules or shared with others, for example as social norms or company values.
Other sets of rules include:
Rules are the 'lubricants of society'. They let us do things and prevent us from doing wrong, which in social terms usually means harming others in some way. They help us decide and lead to harmony with others as we all obey the same rule-set.
Rules can mandate action, telling you what you must always do in particular circumstances. Mandatory rules can also tell you what you must not do.
Mandatory rules are usually precise and clear. They also often have specific punishments that will be applied if rules are not followed.
Some rules are not strictly mandatory, but they do act to encourage certain actions.
The reality of encouragement rules can vary as some people avoid or even react against conforming while others embrace the ideal.
Rules can also simply give permission for particular actions, giving you the choice of what to do.
Rules can also provide boundaries, where you are permitted to act but only within certain limits or constraints.
Boundaries can be hard, with clear definitions. They can also be quite soft when the boundaries are unclear and consequences for breaking the rules are progressive.
Rules need not always define action. They can also require consideration of specific criteria when making decisions.
Rules can also set priorities, saying what is more important or less important. These are useful when there are conflicts within decisions, helping people choose the most important things.
Rules about rules
A final category about rules is the rules for creating, sustaining and changing rules. These 'meta-rules' are critical for ensuring rules work in practice. Nothing brings rules into disrepute quicker than people not following them and nothing happening in consequence.
Understand rules within any group where you engage with others and either follow these or be prepared for the consequences.
You can also use rules to get people to take actions. Quoting rules at people can be very effective in persuading them to conform.