How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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PerceptionPrinciples > Perception Principle | How it works | So What
PrinciplePerception is reality. So manage perception. How it worksThe reality in which each of use lives is based on how we create meaning and hence perceive the world around us. Perception is often a long way from reality, but what changes our mind is what Beliefs and modelsWhat I see is based on what I believe is really there and the models of reality that I have created. Many studies have shown that our minds helpfully will ignore bizarre and unexpected things in what we see. If you try to persuade me using things that I do not accept or understand, then I will not be persuaded, even though the evidence you offer may be overwhelming. So WhatSo manage perception before reality. Work from what people believe. Stand (and walk a mile) in their shoes. Fit what you say into their mental models. Use their language. See alsoConfidence tricks, Conversion techniques
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