Site map

This is a site map of folders only - not of the pages within those folders, which would result in a massive page here (there are over 2500 pages). However, for those who wish to browse at the site level, this gives you a quick starting point...

At the top level:

Home page: Where most people start.
About the site: Why were are here.
Analysis: Pulling things apart.
Awards: Gongs and kind words.
Bookshop: The best persuasion books.
- Book reviews: More detailed reviews of selected books.
ChangingMinds Blog!: The thoughts of Chairman Dave.
- ChangingMinds Blog! Archive: Since Oct-05.
Changes: updates to the site.
Contact: how to email us.
Links: Links to other useful sites.
- Links to friends: Links to friends of the site.
Site map: this page!
Notes for students: On referencing, etc.
Notes for webmasters and others: On linking, etc.
- My Adsense Secrets: How I do the Google thing.

Disciplines: Careers and professional disciplines.

Argument: Classical argumentation, critical thinking and logic.
- Fallacies: Many of the common errors that appear in arguments.
- Five canons of rhetoric: The principles of Aristotelian persuasion.
- Syllogisms: Classic logical argument forms.
- Making the argument: Element of the argument.
- Types of reasoning: Different ways to argue.
- Virtues of Style: Five ways of creating effective style.
Brand management: Includes subtle changing of minds from a distance.
Coaching: Helping others succeed.
- Coaching articles: On various topics.
- Schools of thought: Influences on the coaching process.
Communication: Connecting with one another.
- Diffusion: How ideas spread.
Change Management: Creating change in organizations.
- Accepting the brief: If you are a facilitating or managing the change project.
- Creating change: A host of methods for moving people.
- Diagnosing change: Investigation to understand the need for change.
- The 4D Change Project Framework: An organisation-level method.
- The Kübler-Ross grief cycle: The emotional cycle on given bad news.
- Managing the change project: Making it happen in practice.
- Planning for change: Building a bullet-proof plan.
- The psychology of change: starts from the very beginning.
- Resistance to change: When people push back against the change.
- Stakeholders in change: Managing stakeholders is a critical activity.
Human Resources: Providing the right people for organizations.
- HR Articles: General HR detail.
- Job Analysis: Understanding the roles is the first step to recruitment.
- Performance Management: helping people to do their job.
- Selection: Choosing the right person.
Job-finding: Seeking out and getting the best employment.
- Interview questions: How to answer lots of tough questions.
Leadership: Leading people requires much influencing of what people think.
- Leadership theories: Theories of how leadership works.
- Leadership styles: General approaches to leadership.
- Leadership actions: What leaders actually do.
- Followership: Why followers follow leaders.
- Leadership articles: Pages that do not fit in above categories.
Negotiation: Request, concession and exchange.
- Negotiation activities: Specific things to do during negotiation.
- Negotiation articles: Further understanding of the negotiation process.
- Negotiation mistakes: Common errors made by negotiators.
- Negotiation styles: Varying by belief, profession and context.
- Negotiation tactics: Tips and tricks that are used in negotiation.
Politics: Power and influence in the large.
Propaganda: covert persuasion of populations.
Psychoanalysis: Freud and beyond.
- Concepts: Key ideas, explanations and understanding.
- Theorists: Key contributors to the field.
- Articles: Additional points of interest.
Rhetoric: The art of persuasive language.
Sales: Perhaps the most direct and obvious discipline for changing minds.
- Closing techniques: Many ways of closing the sale.
- Objection-handling: Ways to overcome objections to the sale.
- Sales articles: useful wisdom not covered elsewhere.
- Sales methodologies: overall approaches.
Sociology: Understanding and supporting society.
- Sociology articles: On general topics.
- Sociology theorists: Who have particular contributions.
Storytelling: A natural way of changing minds.
- Characters: The real people in the story.
- Devices: Tricks of the trade.
- Plots: The structure of stories.
- Telling stories: Ways to tell stories well.
- Storytelling in organizations: Where it can lead to powerful change.
- Articles: assorted other articles about storytelling.
Teaching: Educating others (mostly young people).
- Classroom management: Discipline is a foundation for learning.
Warfare: How we fight, big-time.
- Articles on warfare: On various items.
- Principles of war: Underlying ideas.
- Military commanders: How the great succeed.
- Tactics in war: Individual actions on the ground.
- Strategies of war: Overall approaches.

Explanations: Explanations and theories of how things work.

Behaviors: That result from our decisions, including lots on:
- Addiction: Getting hooked.
- Conditioning: Pavlov's dogs.
- Coping Mechanisms: How we handle stress (includes Freudian Defense Mechanisms).
- Games: The games we play to handle life.
- Lying: If we can detect lies then we can also detect where trust is due.
Beliefs: The bedrock of our assumptions.
Brain stuff: Deeper stuff about how the brain works.
Culture: How we socially act together.
Critical Theory: Deep challenge.
- Concepts: Key ideas.
- Theorists: Key people.
- Schools of thought: Key paradigms.
Decisions: The processes by which we weigh up choices and build intent.
Emotions: How we feel the way we do (and are driven to action).
Gender: Male and female differences.
Groups: How groups and teams of people behave.
Identity: Complexities of the self.
Learning: How we get to make sense.
Meaning: The meaning we make from our experiences.
Memory: How things get put in and taken out.
Motivation: The overall subject of what drives us.
Needs: Details and models about these pre-programmed systems.
Personality: What makes us who we are.
Power: Our capability to act. Where we get it and how we use it.
Preferences: The biases that we apply to our choices.
Research: Philosophies, experiments and the search for meaning.
- Initiating: Getting going with research.
- Design: Structuring what you will be doing.
- Measurement: Ways of measuring in social research.
- Sampling: What to do when you can't access the whole population.
- Statistics: Basic statistics in research.
- Analysis: Analysis of results.
- Conclusions: From your research.
SIFT Model: a simple understanding what goes on inside our heads.
Stress: What winds us up.
Theories: Lots of academic theories related to changing minds.
Trust: The social glue that is the gateway to persuasion.
Values: The rules we live by (in order to live with others).

Principles: The core principles used in many persuasive techniques.

Techniques: Methods used for changing minds.

Assertiveness: Being neither passive nor aggressive.
Body language: A large part of communication is non-verbal.
Change techniques: Ways to make change happen.
Confidence tricks: Ways people get tricked out of their money.
Conversation: How to hold down a conversation with others.
- Opening the conversation: How to get things going.
- Their name: The most powerful thing you can say.
- Reflecting: Bouncing back what they have said.
- Interrupting: Taking back control so you can speak.
- Sustaining the conversation: How to keep things going.
- Closing the conversation: How to walk away.
Conversion: Converting and retaining people in different beliefs.
General persuasion techniques: Approaches and things that don't fit elsewhere.
- Overall persuasion methods: General frameworks
- Sequential requests: Where one thing leads to another.
- Using repetition: The same thing repeated.
- More persuasion methods: Even more techniques.
- Articles on persuasion: More information about persuading.
Happiness: How to be happy.
Hypnotism: Creating trance.
- Principles of hypnosis: How it really works.
- Techniques of hypnotism: Particular methods.
- Articles on hypnotism: More about the subject.
Interrogation: extracting concealed information.
Language: Much about subtle use of words, including subsections:
- Figures of speech: Subtleties of the language.
- Metaphor: Casting one thing into another.
- Modifying meaning: Subtle changes in what you say.
- Parts of speech: Lots of detail on using nouns, verbs, etc.
- Persuasive language: Particular methods of persuading with words.
- Using syntax: The structure and types of sentences.
- Using punctuation: Subtlety that changes meaning.
Listening: Hear the person as well as what they say.
Memory methods: How to remember things.
Negotiation tactics: Getting them to agree.
Objection-handling: Also from sales, these are ways of handling situations when the other person says 'no'.
Propaganda: covert persuasion of populations.
Public speaking: Presentation and speech-making.
Questioning: Using questions to get the results you want.
Resisting persuasion: A big list of ways to avoid being persuaded.
Stress Management: Keeping it down, building it up.
Tipping: How to get bigger tip.
Using humor: Making changing minds fun.

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