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Positive Expertise

 

Techniques General persuasionKellerman and Cole's 64 Strategies > Positive Expertise

Description | Example | Discussion | See also

 

Description

Get other people to do as you suggest by showing how your knowledge of how the world works can help you guide them to successful action.

You can help this be more effective by beforehand building your credibility as a person who knows how the world works and can pronounce with authority and wisdom on a range of topics. One of the most important aspects of doing this is simply to display confidence in your assertions.

Example

When you go to Paris, be sure to visit the museums on the Left Bank. They are quite spectacular.

If you want that woman to like you, be interested in her. Listen and pay attention.This is what women like. 

This is a good car to buy. Very reliable.

Discussion

The basic premise of this approach is 'I know what works'. By positioning yourself as an expert on how the world works, you can credibly pronounce on all kinds of matters.

If you prove to be right (or can convince them you were right) over time, then they will increasingly turn to you for advice and may even become dependent on you, seeking your opinion in all kinds of matters.

Positive Expertise is also known as 'Expertise (Positive'.

Positive Expertise is the 35th of the 64 compliance-gaining strategies described by Kellerman and Cole.

See also

Authority principle

 

Kellermann, K. & Cole, T. (1994). Classifying compliance gaining messages: Taxonomic disorder and strategic confusion. Communication Theory, 1, 3-60

 

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