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Promote Task

 

Techniques General persuasionKellerman and Cole's 64 Strategies > Promote Task

Description | Example | Discussion | See also

 

Description

Get others to do as you are suggesting by first convincing them that the thing that you want them to do is truly worthwhile.

Point out benefits of the task to others, to colleagues, the organization and even to society and the country. Also show how the activity will help the person themself. You can also talk about cause and effect, indicating the chain of events and the place of the task in questioning in leading to a desired goal.

Example

Can you get ready now so we can leave on time?

Writing this manual will allow the product to be maintained around the world. It may seem tedious, but it is important and very useful for all the other support people like you.

You've got to do your homework so you can get good grades in your exams.

Discussion

Sometimes people refuse to go along with you because they see no point in what you are asking them to do. Sometimes this is because you have information that they do not. Sometimes it is because they are blinkered, thinking only about the short term or just their job.

People can also become worried that the task will end up in them being harmed in some way, perhaps even that it may end up with them losing their jobs. In such situations they may flatly refuse to cooperate or may play a more subtle game of resistance.

Whatever the reason for any uncertainty or discomfort on their part, it is often important that they have a good understanding of what you are trying to achieve and why it is essential that they comply.

Promote Task is the 51st of the 64 compliance-gaining strategies described by Kellerman and Cole.

See also

The Managerial Grid

 

Kellermann, K. & Cole, T. (1994). Classifying compliance gaining messages: Taxonomic disorder and strategic confusion. Communication Theory, 1, 3-60

 

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