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Welfare of Others

 

Techniques General persuasionKellerman and Cole's 64 Strategies > Welfare of Others

Description | Example | Discussion | See also

 

Description

Get others to comply with your request by pointing out how other people will be hurt if they do not do as you say.

Frame your command as expectations that others hold about how the person will behave or what they will do. Note how disappointed these people will be if the person does not comply. Indicate other ways in which they will be harmed or otherwise hurt.

Where appropriate, you may causally link their actions to other ways that other people may be hurt.

Example

If you don't come down to dinner now you'll ruin it for everyone else.

Everyone's counting on you. Don't disappoint them.

Be careful with that weapon. You don't want to hurt people. 

Discussion

Sometimes, in their introverted perspective, people do not consider the harm that their actions might have on others. Sometimes they do not care, though being reminded of the harm can jog their conscience into changing their decision.

A reversal of this is Benefit for Others, where the persuasive element is how the actions you propose will help others.

Welfare of Others is also written as 'Welfare (Others)'.

Welfare of Others is the 62nd of the 64 compliance-gaining strategies described by Kellerman and Cole.

See also

Benefit for Others

 

Kellermann, K. & Cole, T. (1994). Classifying compliance gaining messages: Taxonomic disorder and strategic confusion. Communication Theory, 1, 3-60

 

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